Writing for something that allows swearing (for starters) when one's used to being restricted probably feels similar to someone living on their own for the first time. "I CAN DO WHATEVER I WANT! WOO"
A few years later, looking back on it is embarrassing, and everything goes back to being more in moderation.
This is, of course, assuming executives weren't insistent on pushing boundaries as part of their brand, which is entirely possible. I'm choosing to focus on the idea of artistic freedom gone wild, however.